CREATIVE PRODUCTION
SKILLS
Let’s get creative!
Get a one-two punch — a fundraising professional who also has broad expertise in creative disciplines. Let’s dream up big ideas and execute them with excellence.
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Storytelling Videos
“Unseen” was produced as a 4-part story unfolding in different segments of a live fundraising banquet presentation for Portland Rescue Mission. Concept and creative direction by Nathan Smith.
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“Dominoes” was scripted and directed by Nathan Smith as a powerful metaphor for breaking the destructive cycle of addiction.
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CHANNELS
You don’t need fluff.
You need content and creative that works hard and gets results.
Let’s get your messaging tight and your strategy right.
Direct marketing shoots your message straight to the heart of your audience, getting the response you want.
Crossmark Enterprises can help with every step of the direct mail process: concept, strategy, list purchasing, design and copywriting.
Wanna take it up a notch? Let’s tackle personalization, segmentation, A/B testing and insightful analysis to improve results over time.
Boost your email clicks and completes with well crafted messaging, engaging subject lines and mobile-friendly responsive layout.
Take it up a level by personalizing content, messaging your audience in unique segments and creating landing pages that convert. Improve results with A/B testing, conditional content and careful analytics tracking.
Play like a pro with comprehensive campaigns unified across direct mail, email, web, social media, TV and radio.
Sound like a lot? Crossmark Enterprises will walk you through each step.
Your website needs to do more than inform. It has to INSPIRE.
Let’s get your message down to its most potent essence. And craft a website that’s an experience. One that leads to action!
Anyone can post to social media.
But all social media channels are not the same. Simply repeating your content across channels won’t get the results you’re looking for.
Discover how to use social media effectively. Then learn how to tie it all in with your email, blog, landing pages and traditional media for a powerful campaign.
Harness the power of TV and radio to attract new donors and generate revenue.
Look to Crossmark Enterprises to handle every aspect of your telethon / radiothon fundraising event.
This live 30-minute segment was produced for Portland Rescue Mission as a keystone of an all-day telethon, breaking previous fundraising records by far.
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BRAIN WORK
You’re a smart person.
But even the best of us needs a boost now and then.
Borrow my brain for awhile. Let’s get some nitty gritty strategic thinking done with campaign ideation, cross-channel planning, systems set-up, project management and insight fueled by analytics.